Sponsorships and donations are a great way of developing our business and supporting the societies in which we operate. We're careful to always plan and operate these ethically, in a way that supports our business objectives and creates social value.
Never promise a sponsorship or donation without following the approval process
Always evaluate the sponsorship from a reputation and corruption risk perspective
Base sponsorship decisions on a long term strategy and plan
Sponsorship is cash or other support of an activity in exchange for advertising or for the right to participate in a charity event.
Donations are cash gifts to charities for which no services are received in return.
Our support should always be:
Our support should never be given:
I'm in a contract negotiation. The potential customer says we will get the contract if we sponsor their event.
You should politely decline the offer. We never use sponsorship and donations to influence the process of gaining or retaining business with an individual customer.
I'm asked by someone I know to sponsor an event that could be relevant to our business.
Never promise a sponsorship or donation without following the relevant process. You can refer to our policy and let them know we only sponsor activities within certain areas, to make sure they have a positive impact on our business or society, or both.
My manager asks me to provide financial support to their child's football team.
Always ask your colleagues responsible for marketing, sponsorships and donations to assess each request. Be sure to follow the proper decision process before making any payment.
What if an important politician asks for financial support for his party?
We never give political contributions or support that can be interpreted as a political payment or bribery – refer the requester to our policy.